Web pages containing high quality content continue to dominate search results, generating tremendous site traffic and pushing search rankings higher. Good business, marketing and SEO consultants recommend that their clients only use unique, well-researched and well-written web page copy – but inevitably they do not have enough time to write that content for their clients’ websites. They my struggle to get through the writing process or be tempted to delegate this task to an experienced content writing service.
Most effective written content
Standard-sized articles: Consultants often create web page copy which contains between 400- 500 words and focus on topics which the targeted audience finds interesting. Keywords should ideally appear (sparingly and naturally) within the article along with other relevant terminology (semantics) that show the search engines what the site is about.
Pillar and News articles: Longer than standard articles, pillar and news-focused articles can be between 600 and 1000 words of content-rich, well-researched copy. Google loves them because they fulfill its goal of providing the most relevant results for its searchers. Pillar and News articles also promote site ‘stickiness’ because site visitors spend more time reading lengthy text content on their web pages.
Online press releases: Online press releases continue to be a great way to broaden the online footprint for businesses of all sizes, and are very important in establishing credibility and maintaining great online reputations for individuals, brands and companies. They are often used for maintaining business awareness or creating instant awareness in support of a marketing campaign, but should not be confused with traditional press releases for newspapers, magazines, TV and radio.
Content writing tips
Talk to audience: Write using the same language used by the individuals being targeted, and adopt a tone that appeals to them.
Use headings and lists: Internet users tend to scan a page for content that answers their questions or provides solutions and are likely to leave a page within seconds unless they find it useful. Headings are the first things site visitors can read, so they must contain important keywords and grab audience attention. People also love lists because they’re easily scanned and provide immediate information.
How-to guides: Standard and pillar/news articles which describe processes, or provide step-by-step guides, are popular among Internet users and rank well in search engines. They also build credibility and establish a website as an authority.
Developing high quality written content as an ongoing service is time-consuming and can overwhelm business and marketing consultants acting on their own. My done-for-you content writing service can take the pressure off online business consultants while ensuring consistent article quality so they can take on more clients and projects.