There are basically two ways website content can be mass produced: the first is with article spinning software, the second with rewriting or scraping content from other websites. These methods won’t work in the long run. They won’t help you organically boost your website’s ranking. And most importantly, they won’t engage readers.
What Is Article Spinning?
Article spinning can be done either automatically by software, or manually. It’s all about rewriting a piece many times so that Google will regard it as unique, and thus consider it fresh new content. Words are replaced with synonyms, the passive voice may be used instead of the active, the tenses might change, and so on. The result is a unique article, but usually a low-quality one.
Why Would Anyone Bother with Article Spinning?
If article spinning cannot produce high quality content, why would anyone use it? Well, article spinning produces content, and bad content is for many website owners better than no content at all. Besides, article spinning is quick (especially if article spinning software is used), lets you open a micro niche website in no time, and helps you build backlinks by submitting spanned articles to article directories.
The Disadvantages of Article Spinning
The quality of spun articles is usually so poor that they are rarely of any use to readers. Many regard spun articles as junk, and the websites on which they are published as garbage. Any website that features spun articles will develop a bad reputation – with humans and the search engines. Visitors will never bookmark such a website, and usually never return to it.
Quality Content – The Opposite of Spun Articles
If spun articles are the lowest of the low on the web, quality content sits in first place. Quality content written by a website content writer and not created with spinning software attracts visitors, boosts the website’s reputation, and makes readers come back for more. And when you choose the right content provider, quality content is also reasonably priced.
In the end, remember that quality content that appeals to readers, will be enjoyed and shared, and that boosts your ranking in search engines, and that consolidates your authority, and that says loud and clear that you are an expert in your field. It is always written one word at a time, by a website content writer and not mass produced by a piece of software.