One of the main things I ask my clients when starting a new project is who their 'ideal clients' are, i.e. to whom are we speaking when writing the content. Of course they can identify several …
Gen C Identified and Waiting To Be Fed, Now
Marketers just love to use labels to define different market segments or generations: influencers, early adopters, tribes, Baby Boomers, Xers, Gen Y - you know what I mean. But one that has emerged as …
Continue Reading about Gen C Identified and Waiting To Be Fed, Now
A New Breed Of Retiree – Profiting From Decades Of Knowledge
More and more people passing the age of retirement are continuing to work full-time or part-time. A growing number are discovering the opportunities that the internet is providing for them to …
Continue Reading about A New Breed Of Retiree – Profiting From Decades Of Knowledge