I’ve just posted this message in a private internet marketing forum to which I belong, and thought I’d share it here as well. It relates to ‘creating’ news for press releases when you really have none, but want to reap the SEO benefits of publish a release by one of the premium PR networks.
“When asked to write Online SEO Press Releases for clients, I always ask for some specific information – much of which would apply to all types of written content:
- Keyword – for obvious reasons
- Credible sources for more for more information – to be sure the information I draw upon is accurate
- Competitor websites – so I can see what they are doing, and how we can get an edge
However, what IS different about SEO Press Releases – when using a premium distribution service – is that the material submitted to them has to have an element of News. Talking about the feature/benefits of a product or service is not ‘News’, but announcing a new breakthrough, new technique, new CEO, new direction etc is.
So, how do you ‘create’ News?
Here are some examples I’ve used recently to write a News item for SEO purposes that is acceptable to PRWeb – where my client did not really have any news.
1. Traffic Management: Company provides sign and staff (Stop/Slow), detours, bollards etc and creates traffic management plans. No news. I researched industry-related news in the target geographical area and found a new report that had been launched in recent months that changed many of the regulations. So it was the ‘announcement’ of this report that became the news, and my client’s opinions and adherence to the new rules that became the main story. Target keywords included in the headline and hyperlinked in the body.
2. Consulting: Client had put a free report on his site months ago – so we decided to ‘launch’ it via an online press release. Its ‘release’ was the news.
So, when you think about writing a release (or asking me to write one for you!) think outside the box a little and you will come up with something newsworthy – look to your industry and make a comment (but bear in mind that it will be ‘on the record’ for years to come!)
Consider how the words “announces”, “announced”, “revealed”, “launched”, “exposed”, “endorses”, “released” can be used in your headline, and be continued through the message.
Of course, if you are using some of the auto-approval free release sites, there is not the same strict requirement for news.
Food for thought!”
I have often wondered about Press Releases and found this to be real great info – I will consider all your tips here and maybe do one soon – thanks for sharing
Nancy
Skype: nancyradlinger
Thank you so much for posting this great information. I was not aware of this avenue and am thrilled that you have shared it.
I will have to look into this. Thanks so much for sharing.
Ellen
skype ellen_thorp
You’re welcome Ellen, I can highly recommend press releases for SEO.
K
Thank you Kerry for the tips on how to create news for SEO purposes. Great post.
Gonzalo
Thanks Gonzalo, any SEO advantage we can get is always worth investigating.
Wow, Kerry. Thank you for such an informative post. This will help many.I love your site.
Thanks Tammie, I appreciate that!
HI Kerry,
Thanks for this new informative post. Its so helpful to receive great content as this to be aware of that can benefit all of us in the avenues we are so unaware of .
thanks again,
Susie Moore
skype smsforce
Thanks Tammie, I appreciate that!
Kerry, on the mark as usual. Cannot expound on these words of insight and wisdom.
Greg Gudson
“The Blue Collar Networker”
Kerry, on the mark as usual. Cannot expound on these words of insight and wisdom.
Greg Gudson
“The Blue Collar Networker”
I have not considered using this approach. Neat idea to package information as a Press/News release. Would need to explore suitable publishing services.
Thanks – Eric
My favorite service is PRWeb – professional and well regarded in the industry.
I have not considered using this approach. Neat idea to package information as a Press/News release. Would need to explore suitable publishing services.
Thanks – Eric
My favorite service is PRWeb – professional and well regarded in the industry.
I have not considered using this approach. Neat idea to package information as a Press/News release. Would need to explore suitable publishing services.
Thanks – Eric
My favorite service is PRWeb – professional and well regarded in the industry.
Learned a lot and I really appreciate you sharing this information. If you dont mind can I post a link of your site on my blog because I want to share your site to my followers so that they will learn a lot from you.
Leon
Learned a lot and I really appreciate you sharing this information. If you dont mind can I post a link of your site on my blog because I want to share your site to my followers so that they will learn a lot from you.
Leon
Learned a lot and I really appreciate you sharing this information. If you dont mind can I post a link of your site on my blog because I want to share your site to my followers so that they will learn a lot from you.
Leon
This is new to me! I dont know if there are more news and updates that I dont know but it is nice seeing people sharing their knowledge. Thanks!
This is new to me! I dont know if there are more news and updates that I dont know but it is nice seeing people sharing their knowledge. Thanks!
This is new to me! I dont know if there are more news and updates that I dont know but it is nice seeing people sharing their knowledge. Thanks!
More great information Kerry! I keep on coming back to this site because I learn so much – and its not just the simple things, but information of real value and of relevance to internet marketing and SEO. Not to techie and easy to understand. Press releases seem to be the way forward, at least one more strategy to add to the other techniques I use. Loving this a lot!
More great information Kerry! I keep on coming back to this site because I learn so much – and its not just the simple things, but information of real value and of relevance to internet marketing and SEO. Not to techie and easy to understand. Press releases seem to be the way forward, at least one more strategy to add to the other techniques I use. Loving this a lot!
More great information Kerry! I keep on coming back to this site because I learn so much – and its not just the simple things, but information of real value and of relevance to internet marketing and SEO. Not to techie and easy to understand. Press releases seem to be the way forward, at least one more strategy to add to the other techniques I use. Loving this a lot!
Great information in the book, and it really fills a need for those new to internet marketing especially. The terms are very easy to understand. This is an eye opener for those who don’t know much about SEO. Thanks to Kerry for doing a great job with this post. And I would like to help by sending through any new terms that I find along the way for the next edition.
Thanks Lester – it always helps to have the terms (and explanations!) sent to me. Hey, why don’t you add a picture to your comments?
Great information in the book, and it really fills a need for those new to internet marketing especially. The terms are very easy to understand. This is an eye opener for those who don’t know much about SEO. Thanks to Kerry for doing a great job with this post. And I would like to help by sending through any new terms that I find along the way for the next edition.
Thanks Lester – it always helps to have the terms (and explanations!) sent to me. Hey, why don’t you add a picture to your comments?
Great information in the book, and it really fills a need for those new to internet marketing especially. The terms are very easy to understand. This is an eye opener for those who don’t know much about SEO. Thanks to Kerry for doing a great job with this post. And I would like to help by sending through any new terms that I find along the way for the next edition.
It’s really nice seeing this kind of information. I don’t know much about SEO and that is why I ended up searching for some information that can boost and help my business. I was so amazed with the information I’ve learned from here. Appreciate you sharing this to us and would want to request that you write more about SEO. I want to learn more tips and tricks about it.
It’s really nice seeing this kind of information. I don’t know much about SEO and that is why I ended up searching for some information that can boost and help my business. I was so amazed with the information I’ve learned from here. Appreciate you sharing this to us and would want to request that you write more about SEO. I want to learn more tips and tricks about it.
It’s really nice seeing this kind of information. I don’t know much about SEO and that is why I ended up searching for some information that can boost and help my business. I was so amazed with the information I’ve learned from here. Appreciate you sharing this to us and would want to request that you write more about SEO. I want to learn more tips and tricks about it.
Kerry, you have done it again. I am so amazed with the things I am seeing in this site. I also got a copy of “What the @%!* Does THAT Mean?” and I love it a lot.
Kerry, you have done it again. I am so amazed with the things I am seeing in this site. I also got a copy of “What the @%!* Does THAT Mean?” and I love it a lot.
Kerry, you have done it again. I am so amazed with the things I am seeing in this site. I also got a copy of “What the @%!* Does THAT Mean?” and I love it a lot.