In the last few days Google has warned against using "Links with optimized anchor text in articles or press releases distributed on other sites". It is part of its ongoing assessment of the quality of …
The Good, Bad and Ugly of Online Press Releases
I have been writing press releases over over 25 years, initially to traditional media to gain exposure for product launches and corporate credibility. Most recently though, over the last 5 years, my …
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10 Ideas For Improving Authority Through Online Press Releases
Once upon a time, the words “Stop the Presses!” would be heard in news printing houses across the globe, and the presses would come to a screeching halt. These days, with the Internet, we’re no longer …
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An Online Press Release Conundrum
Press Releases have changed much in the last 10 years. When I first wrote both corporate and product launch press releases back in the 1990s, they were created to appeal to journalists and editors - …