While the old saying is true – you should write how you speak – that’s much easier said than done, particularly when you’re writing for your website. As a key component of your marketing strategy, …
Continue Reading about Over-The-Top Words to Avoid on Your Website
For many years I have been a member of James Schramko's SuperfastBusiness community, and last week one of the members, Ken MacKenzie, posted about Google's latest advice regarding content. …
Continue Reading about Google’s Advice on Content and Improving Your Website’s Ranking
Often when new prospective clients approach me to write for them, they tell me they have been looking for a copywriter and, usually, I was recommended to them by a friend or colleague. While I …
Continue Reading about Content Writer or Copywriter – Which Do You Really Need?
When many small business owners hear the word “content”, they picture blog posts. They envision costly video production. They see memes. But what if I told you that FAQ pages have the ability to …
Continue Reading about FAQ Pages Win Customers – Here’s How to Use Them Well
