This is the final in a three part series that looks at the evolution of written content for online marketing. Links to Parts 1 and 2 are at the bottom of this article. The 'black hat' and 'grey hat' …
Writing for the Search Engines: The Recent Past
This is Part 2 in a series of 3 articles about the Past, Recent Past and Present of content writing. Part 1 can be found at Writing For Readers: The Beginning As the number of websites on the World …
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Writing for Readers: The Beginning
Web content had its beginnings in a website launched in 1991 by the British physicist Tim Berners-Lee. CERN, the world’s first website (info.cern.ch), contained text that documented his project, the …
Why Google Authorship Is Not an Ego Trip
When publishing online content, not all businesses think to put a face to the name of the author. In fact, you might not even mention who wrote the article or blog post. However, with the help of …
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