There is no question about it: content is the fuel that drives online marketing. Without a solid content marketing strategy in place, marketers will fall behind and risk losing out on brand …
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There are very few aspects of marketing that are not driven by quality content. This has ever been the case - think about the brochures, advertisements, and mailouts of the not so distant past. The …
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I sometimes visualise a piece of written content as my dream home. The house is the article as a whole, and each room represents a paragraph. The specific detailing and furnishing are the words and …
Introduction Most people would know that the term “freelancer” has been around for decades (think “freelance journalist” or “freelance photographer”), and recognize that the word “gig” has been most …
Continue Reading about The Gig Economy: The Players, Benefits and Pitfalls
