I recently posted about my pick for the ten best ways of framing blog posts. But variety keeps people engaged, and can attract new audiences, so to keep things fresh and interesting, you might like to take a closer look at these types of posts as well.
The “Why It Didn’t Work for Me” Post
Sure, people like to know when something worked. But what may be even more intriguing to them is what didn’t work and why.
This topic can work for any industry and almost any subject. Share why something didn’t work for you, like why a particular product fell short or the mistakes you made, and how you’d change your approach the next time around.
The “Ranting” Post
Is something bothering you at the moment? Use your blog as an outlet to rant and rave. This type of post regularly ranks as having one of the highest engagement levels as audiences love to share their personal opinion.
The “Alternative Way To Do and Use” Post
People love discovering innovative ways to use existing products. If you have used a product in an unadvertised or unintentional way, spread the word. You can also poll readers and customers to see if they have found alternative uses for that product or service.
The “How Did I Get Where I Am” Post
This type of post can catapult you to “industry leader” status. Share your journey and the obstacles you faced to get where you are today. It’s memorable, and it will help your audience connect with you on a deeper and more meaningful level.
The “How Do You Deal With It?” Post
Struggling with something? Confounded by a particular situation? Write a post about why you’re unsure about how to handle a situation and ask your audience for suggestions.
The “List Of Hacks” Post
We all love finding an easier and faster way to do things. If you have any insight on how you can make the lives of your audience better, share them by publishing a list of hacks!
The “Unexpected Lessons” Post
Maybe you recently tried something and it didn’t go exactly as planned. Or perhaps you read a piece of research or a case study that lead to surprising results. Think about the lessons you took away from the situation and how those same lessons could benefit your readership.
The “Independent Research” Post
You can go about this in one of two ways: you can compile and curate existing third-party research, or you can conduct your own primary research in your niche. These posts are particularly effective if you want to get a conversation started.
The “This Is What Influential People Think” Post
Also known as a “crowdsourced” post, if you can get anywhere from three to ten influencers to answer a single question, this will make for a powerful post. It’s easy for you to put together, and there’s a good chance those influencers will be sharing the post with their own audience which will help you get your name out there.
The “Pick of the Week” Post
This type of post works exceptionally well as a series post and will encourage audiences to visit your blog regularly. Your pick of the week can be anything relevant to your niche, like a website, a tool, or a holiday hot spot.
Still need inspiration? Feel free to get in touch to discuss how I can help you with your written content needs, including blog post topics selection.
Kerry
Love the “Why it didn’t work” post idea. I think a lot of people out there are afraid to admit their mistakes, especially when it comes to marketing. I think by having a post like this, it shows honesty and gives a bit of trust for the reader.
I’ve used this on my blog a few times. One of the posts has gotten more hits than the other posts. To me, people get caught up with writing about “what works” and they don’t tend to think of the opposite, which is usually what people are typing in search bars when they have issues with something.
Agreed!
Can you give me a good example of a “ranting” post that a business could use? Or would this not be applicable for a business?
I’ve been thinking about this too. Maybe you could do a post that talks about common customer “rants” or complaints, or complaints about other companies and why your company does things differently. Could probably throw in some good subtitles for that one as well. I’m working on some of these types of posts now for my business, and am looking forward to seeing how much traction they get.
I’ve used all of these at one time or another, they really work!