This new article from Search Engine Land highlight the need for original and worthwhile content on websites as one of the best no-nonsense, no-trickery ways of improving rankings with the search engines. SEO colleagues, take note!
I particularly like the paragraph:
“After Panda, we heard a lot of SEOs asking, “How can we possibly compete when we have to hire real writers to write well-written and longer articles?” While some could no longer compete when churning out a bunch of 350-word, poorly written articles each month no longer moved the needle, those who focused on producing lots of unique, thoroughly researched and well-written content reaped massive rewards.”
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