In this competitive age, any business without a website is being left behind. But what many businesses don’t realize that simply having a website is not enough. The words, videos, and images that form the website are vital to its success.
There is little point sending traffic to your website, through SEO strategies or advertising, if people don’t find what they are looking for once they arrive. My clients, from lawyers to fashion designers to plumbers and music stores all understand this.
To write a web page, I ensure that every detail is carefully researched and that the ‘tone’ matches that of the site.
Often these pages will include, as a minimum:
- Home/Landing Page
- Products/services overview
- Individual product/services pages
- About the business/Bio of site owner/s
- Terms of service